Stop migrating "send newsletter" to next week’s to-do list
I'm Adri—an email strategist and copywriter for course creators and heart-led brands. If you have a list you care about and no bandwidth to manage it, let’s chat!
6 years · 80+ clients · $3M+ in tracked sales
Most email specialists are either storytellers or tech people.
Your inbox needs BOTH.
If you've hired an email person before, you've probably noticed the split.
There are copywriters who can spin a beautiful subject line but have no idea how to build the flow behind it. And there are email marketers who can segment a list six ways to Sunday but write every email like it's screaming "LAST CHANCE."
Your list needs both—good copy and the tech running behind it. That's where I come in.
I came up as a copywriter first, so I write emails that sound like you and tell real stories.
I also love the backend tech stuff—segmentation, deliverability, automation, the analytics that tell us what's working and what to try next.
Two halves of the same machine.
What you hand off when you hand me the keys to your email marketing
Every moving part of your list is taken care of, so nothing falls through the cracks:
Strategy and content calendar
Email copy (newsletters, launches, nurture sequences, welcome flows)
Email design and layout
Automation build and maintenance
Segmentation and list tagging
Deliverability and list health
Reporting and optimization
Yep. I tackle all this for you so you can move these bits off your to-do list for good.
Get your Sunday nights back
Here’s what teaming up means for you:
Monday morning, coffee in hand, and the newsletter is already on its way.
Thursday's launch email goes out while you're in the school drop-off line.
On Friday, you close the laptop, and it stays closed all weekend.
I’m in it for the long haul
Why my clients tend to stick around for years
(Seriously! Multiple clients have been with me for 5+ years and counting.)
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01 | EMAILS THAT SOUND LIKE YOU
My clients regularly forget which emails they wrote and which ones I did
I'm endlessly curious about how people communicate, so I listen to how you sound on a podcast, what phrases you lean on when you're excited, how you teach versus how you sell, the joke you always circle back to on a sales call. All of that becomes the voice in your subscribers' inboxes.
"It feels like I'm reading my own writing! Only, even better." — Kate O'B., Neatline Designs
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02 | CUSTOM STRATEGY
A strategy built around your offers, your subscribers, and your business.
A coach selling a $2,000 course needs a different email rhythm than a jewelry brand running seasonal drops. So I build every strategy from scratch, and I pay attention to your subscriber behavior to make tweaks and changes as we go. When your email marketing strategy is custom, it keeps evolving with your business and your buyers.
“From initial platform setup to building and refining the full ecosystem, she holds both the big picture and the details with ease." — Robyn Hasson-Kirchner
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03 | INCREASED PROFITS
Your email gets more profitable every year
Most marketing channels plateau over time. Email does the opposite. It compounds. A welcome sequence we publish in month one is still converting in year three — often at a higher rate. My longest retainer clients earn more from email now than when we started.
